Demand & Supply. Demand and supply is ultimately the main reason for sky-rocketing Rolex prices. Although Rolex produces a lot of watches each year—around 800,000—demand is still too much, which is why you will find yourself on a waiting list if you ask for one at a local AD.
“If demand gets ahead of supply, prices are just going to go up and up.” “The demand is absolutely off the scale,” Mr. Corder added. “I knew dealers who were saying three years ago that they had never seen demand for Rolex like this, but every year the market gets hotter and hotter.”
The Rolex Daytona's simple yet perfectly balanced design is virtually unmatched in any other chronograph model. Strong contrasting colours, from the main to the subsidiary dials, in a superbly composed gold or steel case, make this watch irresistible.
Today, the word 'Panda' is used to describe any chronograph dial that is white with black sub-registers, since those features resemble a panda's face, but when it comes to the Daytona (which is defined by its use of contrasting black and white colors), the term applies ONLY to reference 6263 or reference 6265 models ...
These watches soon became known as the Daytona, named after Daytona Beach, Florida, which is home to some of the biggest names in auto racing. The watches were very popular in the racing community, due to their usefulness when calculating average lap speed.
Why Is The Daytona Expensive? Will The Price Go Down?
Is Daytona overpriced?
Daytona Beach, FL is One of the Most Overpriced Housing Markets in America. Demand for housing has risen sharply in 2021, and that has affected prices. According to the carefully followed S&P CoreLogic Case-Shiller Indices, home prices nationwide rose 19.1% in October, compared to the same month last year.
At least a 2021 Rolex Daytona Panda watch seems more affordable as they're so far averaged at the price tag of $40,895.00 USD among Rolex-approved retailers. Rolex fully understands the power of marketing as the Daytona label is in direct reference to the Daytona International Speedway in Florida.
If you want to buy a Rolex Daytona, your best bet is the secondary market. You can purchase a brand new Daytona via an authorized Rolex dealer or Rolex boutique, but often the waiting lists for a new Daytona can be many years in length.
Daytonas are also hard to find because you almost certainly have to put your name on a waitlist to get your hands on one. The wait time for a Daytona, specifically a stainless steel vintage model, can be years. Many Rolex dealers have a long list of qualified clients with whom they've built a transaction history.
Right now, the market for Rolex is booming, but if it ever stops doing that, the price you can get for your Rolex will never drop below a certain minimum. And that's because traders will always be willing to buy your Rolex no matter the state of the economy.
What Is The Cheapest Rolex. The cheapest Rolex is the 36mm Oyster Perpetual which costs $5,800 MSRP. The Oyster Perpetual is a no date stainless steel sports model that is considered the most affordable or entry level men's Rolex.
One of the best things about owning a Rolex watch is wearing it and enjoying it every day. This daily, constant wear is one of the best ways you can care for your watch. While Rolex watches are famous for their durability and robustness, your Rolex will inevitably gain scratches and dings while you wear them.
In the majority of cases, a Rolex timepiece can last a lifetime, especially if it's serviced regularly. While Rolex recommends service every ten years, it's a good idea to have your watch looked at every 5 to 7 years to ensure optimal performance.
Oyster Perpetual 124300 (41mm, turquoise, coral red or yellow dial), 126000 (36mm, coral red or yellow dial), 277200 (31mm, coral red or yellow dial) Deepsea 126660 (replaced by 136660) Air King 116900 (replaced by 126900) Day-Date 40 platinum 228206 (replaced by 228236)
Of the new lineup, including both date and no-date models, one of the hottest newcomers is the black and green Rolex Submariner 126610LV – appropriately nicknamed the “Starbucks” for its color combination of a ceramic green bezel setting off a black dial, said to resemble the iconic green Starbucks logo.
The Rolex Kermit model is a Green Submariner that was released in 2003, in celebration of the Rolex Submariner's 50th Anniversary. Rolex's 50th Anniversary Submariner was discontinued in 2010, and since then, the value of this watch has risen significantly, as many Rolex stainless steel timepieces do.
“Global inflation made our costs go up, so at some point we have to adjust. But it's also linked to currency.” Escalating manufacturing costs and fluctuating exchange rates are both important factors in the luxury watch price surge, but they explain only part of the story.
Why are Rolexes So Hard to Find? Rolex watches are a hot commodity because of their scarcity. The lack of supply is emphasized by supply chain shortages seen across many industries due to the COVID-19 pandemic.
The last five years have seen very noticeable increases in demand for Rolex watches, with prices rising accordingly. Because the brand limits its annual production, popular models have become increasingly hard to obtain through authorized dealers.